Lovet: Vet Care Campaign

Campaign design for Lovet, exploring multiple creative directions within the vet care space. Developed a visual system for the concept "Leave it to Lovet," and applied across key communications and marketing formats, including social, digital, and merchandise. The direction centered on reliability, positioning Lovet as a dependable, go-to resource.

Team: John Geletka, Nancy Mines, Joe Wangler, John Deluca, Anders Newman, Austin Bond, Amanie Safadi, Jeff Walker, Jeremy Johnson, Katie Sullivan.

My role: Concept development, visual exploration through logo and graphics, and design system creation.

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Lovet Phone thumbnail
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Challenge

Produce a system that balanced high-volume with high-quality assets for client presentations. Required deeper brand identification in a competitive space through more vibrant colors and patterns.

Solution

Focused on providing a visually striking yet scalable system that could be applied easily across formats. Introduced a more vibrant, mosaic-inspired direction to increase visual impact and strengthen brand recognition.