It's That Simple: Pasta Packaging & Social Content

Developed packaging concepts and social storytelling for It’s That Simple Pasta Meals. Package design performed strongest among alternate proposals. Led the concept and production of transition-driven social videos, using fluid motion to connect shots.

Team: Christina Downey, John Geletka, Nancy Mines, Joe Wangler, John Deluca, Anwar Khuri, Dean Berdusis, Deb Pahl, Amanie Safadi, Aiden Domenz.

My role: Concept development, storyboarding, end-to-end video production, on-set direction, editing, sound, color.

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Tall_IMG_ITS
ITS_Storyboards

Challenge

A tightened timeline and shifting production conditions required rapid adaptation from concept to execution. New recipe ingredients and direction, limited shoot conditions, and evolving creative feedback introduced inconsistencies in footage and disrupted the original storyboard flow.

Solution

Preserved the core idea of fluid motion by reworking transitions and refining pacing in post-production. Addressed inconsistencies through color correction, selective compositing, and simplified yet intentional motion treatment. Collaborated cross-functionally to refine voiceover and iterate on music, delivering a final piece under tight constraints.